How can a pharmacy chain launch a home delivery app in Saudi Arabia?

How a pharmacy chain in Saudi Arabia can offer home delivery under its own brand: branches as vendors, zones, proof of delivery, payments and licence.

By FRESMEPublished 6 min readاقرأ بالعربية

A pharmacy chain in Saudi Arabia can launch home delivery by setting each branch up as a vendor under one brand, drawing delivery zones, adding riders and recording every handover. DOBUY by FRESME provides the ordering and delivery technology; your pharmacy keeps its licence and the rules it follows for medicines.

The questions below are the ones pharmacy owners and operations managers ask first.

What does home delivery look like for a pharmacy chain?

It looks like one brand with many branches behind it. Customers order health and personal-care products from your app and follow the delivery. Each branch works its own queue, riders deliver, and head office sees every branch, rider and order. The pharmacy delivery app solution describes the apps involved.

How do branches work as vendors?

Each branch is set up as a vendor with its own order inbox and stock. Branch staff accept orders from the vendor portal or from a phone, prepare them the way your pharmacy normally does and mark them ready. Customers see one brand, and your head office reconciles payments and payouts in the admin panel. This replaces repeat orders that live in call logs and chat threads.

Who is responsible for the licence and medicine rules?

Your pharmacy. It keeps its licence and stays responsible for how medicines are sold and dispensed. FRESME builds and runs the technology for you and does not sell or dispense anything. We set the platform up around how your pharmacy works, including what you list and which items are available.

How do delivery zones work?

You decide where each branch delivers and what customers pay, together with your team, and we configure those as delivery zones and charges. A branch nearest to the customer’s district can serve them, and the zones can be adjusted after launch. See the Riyadh, Jeddah and Dammam & Khobar pages for the cities we cover.

How do customers track the order, and how is delivery proven?

Customers see when the order is prepared, picked up and delivered, and get push notifications at every change. The rider confirms the handover with a photo and a signature, kept with the order, so a delivery is easy to show if a customer says it never arrived.

How do customers pay?

Customers can pay online, including mada, or in cash on delivery. Each rider’s cash is recorded against the orders delivered and reconciled in the admin panel. If your chain uses Tadbir ERP, orders, stock and cash collections can sync with it.

What are the steps to launch?

  1. Map your branches. List the branches that will deliver and who delivers from each.
  2. Set up branches as vendors. Enter your range and stock per branch.
  3. Set zones and charges. Agree the areas each branch serves and the charge.
  4. Apply your brand. Your name, logo and colours, in Arabic and English.
  5. Test the flow. Place, prepare, deliver and settle test orders with your team.
  6. Publish and go live. The apps go live under your own store accounts.

What should I do next?

See the pharmacy chain home delivery use case and request a pharmacy delivery demo. Tell us how your branches work today and we will set the flow up around that.

Questions people ask

Who holds the pharmacy licence and is responsible for regulations?

Your pharmacy. DOBUY is the technology; FRESME builds and runs it for you and does not sell or dispense anything. The rules on what you may sell or deliver stay with you.

Can we take prescription items?

The platform handles ordering and delivery. Whether and how you accept prescription items is decided by your pharmacy under the rules that apply to you, and we set the ordering flow up around that.

Does each branch see only its own orders?

Yes. Each branch works its own queue in a vendor app or vendor portal, while head office sees every branch in the admin panel.

How do we show an order was delivered?

The rider app records a photo and a signature at handover, and both stay with the order.

How do customers pay?

Online, including mada, or in cash on delivery. We agree the online payment option with your team during setup.

Can the app carry our pharmacy's name?

Yes. The platform is white-label and published under your own App Store and Google Play accounts, in Arabic or English.

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